Graphik in use: A catalogue of Georgian movie posters

Two languages, one typeface, and the history of an entire film school

February 27, 2024

A bilingual catalogue of a fictional exhibition of Soviet Georgian movie posters is a student project of Veronika Pozdeeva. The book is divided into three sections: the first part is an article by a film critic Nino Dzandzava on the role that Georgian cinema plays in the history of world cinematography, the second section is a gallery of movie posters, and the third part features profiles of the most popular Georgian films.

Graphik by Commercial Type is in charge of the book’s typography in both languages (Cyrillic and Georgian extensions of this typeface were designed at CSTM Fonts).

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Graphik  is a new take on European sans serifs and Swiss hand lettering from the early and mid-20th century. It is quite a multifunctional tool due its low contrast and not much difference between cap height and x height. Graphik comes in nine weights and an extensive character set: ligatures, text, lining, and tabular figures, sub- and superscripts. The typeface supports extended Cyrillic and Latin as well as Georgian and Armenian scripts.

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