Karloff Collection

Karloff explores the idea of irreconcilable differences, how two extremes could be combined into a coherent whole. At the start we looked at the high-contrast Didone typefaces which are considered by many as some of the most beautiful in existence, and the eccentric ‘Italian’, reversed-contrast typeface was designed to deliberately attract readers’ attention by defying their expectations. No other style in the history of typography has provoked such negative reactions as the Italian.