Sreda calls itself ‘the only Russian advertisement and design festival that accepts only those entries that help our visual environment (‘sreda’ in Russian) change for the better.’ In 2020, filing an application to participate in the festival cost a symbolic amount of 100 ₽ ($1.5); the jury was chaired by Max Orlov, founder of ONY Agency (Moscow). Only implemented projects made for a client took part in the competition (except for the Concept category).
Skyeng and Stratos
Shuka brand and design bureau (Moscow), bronze in the Identity Rebranding/Redesign category.
Russian major learning platform Skyeng chose the loud and expressive Stratos as its main body text typeface. The typeface can be seen almost on every media of Skyeng, from printed ads to video subtitles.
Like A Bird and Vesterbro
Otvetdesign (St. Petersburg), bronze in the Packaging Design category.
Sound and distinct, Vesterbro is used both for wordmark and the rest of texts on the packaging of the cereals brand.
FC Chayka and Druk
Ruport creative agency (Krasnodar), bronze in the Identity Rebranding/Redesign category.
A wide style of Druk wide style forms the basis of the wordmark, and pairs a narrow style on posters and other sorts of promo materials of Chayka — the ‘sharp, dynamic, and hardline’ football team from Rostov Oblast.
Premiere of Taste and Cera Condensed
Depot branding agency (Moscow), bronze in the Packaging Rebranding/Redesign category.
The narrow geometric Cera Condensed is utilised for typesetting nearly every bit of information on the packaging of Premiere of Taste products, a ’fast-luxury’ house brand of Magnit, a major Russian supermarket chain.
Flacon creative cluster and Parmigiano Piccolo
Shuka brand and design bureau (Moscow), bronze in Identity Rebranding/Redesign, silver in Design of Public Spaces.
The slab/didone Parmigiano Piccolo, loosely based on Giambattista Bodoni’s works, stars in a visual identity for Flacon, a factory-turned-leisure-complex in Moscow.
Kostya Frolov and our Instagram
The winning entry we are particularly proud of are the posters by Kostya Frolov designed during his shift on our Instagram. The posters were awarded silver in the Innovative Design Solutions in Advertisement category. All Kostya’s posters are monochrome, yet incredibly diverse and exciting. Last summer, we talked with Kostya about his contribution to our Insta and his other projects.