One day, walking together around Tbilisi, collector Giorgi Japaridze and gallery owner Tamuna Gvaberidze bought a loaf of shotis puri, a type of traditional Georgian bread that is baked on almost every street corner. While enjoying their crusty snack, they decided to photograph all the bakers of Georgia. The two teamed up with photographer Alexander Zachs and travelled to the Samegrelo region. Having talked to a number of local bakers, Giorgi and Tamuna realised that their quest should result in a bilingual book rather than just a photo series and asked author Maria Korolkova and curator Irina Meglinskaya to join the project.

The book was designed by Daria Yarzhambek and Yury Ostromentsky. They picked Loos by CSTM Fonts for Georgian text and opted for Parmigiano Caption by Typotheque to set in English.

Born out of lettering on an Adolf Loos’ book cover, Loos is a closed aperture sans serif with a vast amount of styles, ranging from Compressed to Extended and from Thin to Black. Simple yet distinctive designs, slight stroke contrast, generous counters and sidebearings actually make this typeface much friendlier than it first might seem.

On top of Latin and Cyrillic, Loos supports Georgian. The typeface comes in four licensing options: Latin + Cyrillic, Latin + Georgian, just Georgian, or three scripts at once. The Georgian support was advised by Alexander Sukiasov and Lasha Giorgadze.