Produkt is the slab serif companion to Graphik, falling into the tradition of adding slabs to European Grotesk, creating an attractive and functional companion serif typeface. Its serifs are relatively short, particularly in the heaviest weights, so it retains the compact proportions and regular texture that characterize Graphik. The family covers the full range of weights. The light weights are pretty, the middle weights are functional, and the heavy weights have a feeling of authority, all suffused with the appealing geometry seen in Graphik.
Produkt was drawn by Berton Hasebe, Otis College of Art and Design and TypeMedia course graduate. He was a staff designer with Commercial Type from 2008 to 2013, when left to start his own studio. Druk, Platform and Styrene by Berton are also available on type.today; Produkt Cyrillic was designed by CSTM Fonts.
Le Matin Dimanche and Femina, designed by Ariel Cepeda