Atlas Grotesk and Typewriter in use: Identity Production

An optimistic sans face in a zine reflecting on what identity is

January 3, 2005


Identity Production zine is an attempt by Rhode Island School of Design student Boyang Xia to analyse how people build and rebuild their identities and handle crises associated with them. The publication’s titles and half-titles are set in Atlas Grotesk by Commercial Type, with Atlas Typewriter used for its body text.


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Originally commissioned for Munich Re, one of the world’s largest insurance companies, the Atlas Collection deliberately ignores the latest fads in corporate typography and resorts to the clear, optimistic visual language of Dutch Modernism instead. It comes in two sans faces, one narrow and one monospaced.

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Mentioned fonts