Guild is an updated version of Permian typeface, designed by Ilya Ruderman for the city of Perm almost fifteen years ago — when the city got its own museum of contemporary art and its own design development centre, and Teodor Currentzis was the music director of the Perm Opera and Ballet Theatre. A collection made up of a sans serif, a serif, and a slab serif built around the same graphic idea then appeared in street navigation, theatre posters, and on the pages of Perm magazine named Sol (which is Russian for ‘salt’.)

Ten years after the efforts on globally rebranding Perm stopped, it was decided to update Permian. It is one of the graduates of the Type and Typography course at the British Higher School of Art & Design, Tolya Doodko, whom CSTM Fonts foundry invited and put in charge of doing it. He designed text styles for the sans (Guild A) and serif (Guild B) faces (it has been decided to discard the slab serif.)

Later, Ilya Ruderman has introduced display styles, adding so much contrast that in certain weights the sans face almost turns into a serif one. The solution made Guild more distinctive and time relevant, all while keeping it quite versatile and diverse enough to be able to solve the design tasks for an entire city (or an entire company) alone.

Buy Guild
from $35 on type.today

Buy Guild
from $35 on type.today

Guild character set features ligatures, fractions, tabular figures, super- and subscripts, lots of currency signs. The typeface supports extended Cyrillic, including Bulgarian, Serbian, and Macedonian, and extended Latin, including Vietnamese.