- Sergey Lavrinenko
- Creative director and art director at ONY Agency
Working on the style, we looked at the successful visual results that the museum had already
Book «Anatoly Zverev in the doorstep of a new museum », design by Arbeitskollektiv
Typographically, we were looking for something dense, with a Soviet vibe, yet convenient and contemporary. There are not many such fonts, especially narrow ones. We had already seen Druk in lots of projects by this point, but it seems to have revealed itself in a new way here. So, we have created a certain revival of Soviet informal art.
We decided to pair it with Akzidenz
So, there is Druk that lets you set a splash in a small space, and then there is Akzidenz
- Kir Surguchev
- Digital art director at ONY Agency
The design of their internet store is different from that of the website, but there are certain shared basic principles. We were curious to try developing the museum’s style, to see how it could live further.
We gave up on some elements that seemed
We also decided to try Druk at smaller
Druk is a collection of the narrowest, the widest and the boldest styles from Commercial Type’s library. It was deliberately designed without a regular width style and without styles thinner than semi-bold, but its text versions work great even at the smallest sizes. Druk is authored by Berton Hasebe; its Cyrilic was developed by CSTM Fonts.