Factor A Semrush is a functional geometric grotesk, in a sense synthesizing the sans serif designs created in the beginning of the 20th century. Despite the cold geometry specific to this style, Factor A Semrush has warmth, thanks to, for example, a double-storey a, or a somewhat classic t. To name a few other font features, it has the same hight for caps and ascenders, low contrast, and a mix of rounded and sharp shapes. It has a large choice of alternates, enabled by the concept of the hand-drawn loop. These alternates can be used to funk up your titles and logos.
This version was customized specially for Semrush in 2020. Not publicly available!
Ten stylistic sets, standard ligatures, fractions
Afrikaans, Belarusian, Bulgarian, Catalan, Czech, Danish, Dutch, English, Esperanto, Estonian, Finnish, French, Gaelic (Irish), Galician, German, Hungarian, Icelandic, Italian, Kurdish (lat), Latvian, Lithuanian, Mongolian (lat), Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovene, Spanish, Swedish, Turkish, Ukrainian, Uzbek (lat)