Loos in use: Ubani

A typeface that grew out of lettering on an Austrian architect’s book cover used in a project by Georgia-based architects

July 16, 2024


The Ubani Tbilisi Cityscape Research Center is an independent institution focused on exploring the urban landscape of Tbilisi. Through a variety of activities such as publishing books, running interdisciplinary workshops, hosting lectures, discussions, and exhibitions, Ubani seeks to engage a diverse audience including architecture students, professionals, historians, artists, and city officials. One of the center’s key projects involves creating detailed digital maps and 3D models of Tbilisi buildings, offering valuable insights into the city’s architectural fabric and urban form.

Loos by CSTM Fonts is in charge of typography in Ubani’s identity and on its website.


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5 Web design: Alexander Moskovskiy

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9 Design: Daria Yarzhambek, Yury Ostromentsky

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11 Сourtesy of Ubani, © Grigory Sokolinsky

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Loos is a closed-aperture sans serif that grew out of a cover lettering for Adolf Loos’ book titled ‘Why A Man Should Be Well-dressed: Appearances Can Be Revealing’. Loos comes in an impressive amount of styles, from Compressed to Extended and from Thin to Black. It has simple yet distinctive structures and a slight stroke contrast. The typeface supports Latin and Cyrillic as well the Georgian script.

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Mentioned fonts