We would like to take a look at the near future: what happens with typography tomorrow? With this in mind, we have launched a second storefront of our shop — with wild font experiments and a new licensing model.
Yury Ostromentsky: Today, we are opening a second storefront for our font store. Our first one, type.today, is all right, it’s not going anywhere. It’s just that we have decided that big, serious projects were not enough for us — and we would want to launch one more platform for quick fonts, easy messages, experiments.
Why are we doing this? We are interested in taking a look into the future, tapping into the type and typography of tomorrow. How will all this work, look like, spread?
We don’t know what will eventually work out, and what will fall off. Nobody does. We can only figure out where to look at, and adjust our binoculars for seeing if there is something worthwhile. It is up to users, viewers, readers which of these things are really useful — and which should be kept off the history ship. It is up to you.
Ilya Ruderman: Back in 2016 when we opened our type.today store, we immediately started making jokes that if there was Type Today, there also had to be both Type Today and Type Yesterday. We began to fantasize what they could have been about. Frankly, it didn’t take us long to realize that the type.today’s concept couldn’t even reflect our own interests in their entirety.
We see how complicated the structure of classic licensing can be, where one has to get different desktop, web, application licenses. It is often the case that designers want to obtain the whole range of font files to use them for different products, in various environments. We believe that we have managed to come out with a model to work fine for everybody. We called it the Package Model. A designer will get absolutely all files, and all permissions for their use absolutely everywhere — all he needs to do is define his package size, a scale of his project or customer.