Factor A in use: SOÑJ

A (non-) cold geometric grotesque and a summer festival

May 23, 2024

In May-September, the French commune Landerneau hosts a festival organised by Virginie Barré: the European artists will present their installations and performances and independent curators will arrange a number of art shows. The festival identity designed by Delhia Dondain and Tom Bücher uses Factor A by Ilya Naumoff with all sorts of its stylistic alternates.



Factor A is capable geometric sans serif, a certain fusion of several typefaces dating back to the early 20th century. Despite the cold geometry specific to this particular style, Factor A is somewhat warm — check out this double-storey а or a classic design of this t. Factor A’s numerous alternative letterforms make it an excellent choice for titles and logos.

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Mentioned fonts