Base&Bloom in use: Matter

A neat antibacterial coating and ornate calligraphy

August 13, 2024


Matter’s founders got frustrated by the amount of wet wipes, bottles of hand sanitiser, and disposable face masks and gloves tossed in the trash during the pandemic and decided to try to minimise the damage to the environment. On its website, the company says that the coating they developed provides antimicrobial protection for any surface and can be used instead of non-recyclable wet wipes.

Base&Bloom by Naum Type and Circa by Pangram Pangram are charged with typography on the Matter packaging designed by Designsake studio.


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Base&Bloom  is a mix of geometric sans (Base) and high-contrast fancy calligraphy (Bloom) acting as a response to lack of display sans serif type and redundancy of swashed serifs. Certain Base&Bloom glyphs have as many as ten alternates — such an extensive character set makes it possible to pick just the right subtle stylistic tone, anything in between a sophisticated techno script and plucky Brutalist type.

Mentioned fonts