Designer Vladimir Kolomeistsev occasionally sends an inscription to the Playfaces Telegram chat and invites participants to create a lettering based on it. That’s how Lufta was born. Having inherited only the prototype’s unconventionally shaped serifs, the typeface turned out to be a friendly (almost) stencil slab serif which will work equally great on reflective clothing patches, in a deep tech startup brand identity, or used for DIY projects (such as a garage sale navigation system).

Lettering piece from the Playfaces chat. One of the logo options for the bar Igla. Design: Vladimir Kolomeytsev, Andrey Abramov (KOBRA). Assignment: to handle the serif as an independent graphic element.

Lufta comes in three styles: the technological Normal, the warm Rounded, and Doubled, which makes you think of typography on music album covers of the 1970s. The typeface supports extended Latin and Cyrillic (including Bulgarian) and contains two sets of numerals.

Get Lufta
from $50 on tomorrow.type.today

Get Lufta
from $50 on tomorrow.type.today

Lufta is authored by Arina Shokareva, an independent designer based in and working in Serbia. She is a graduate of the Bolditalic school, with her graduation project, Ruff collection, having been awarded at the Sreda type festival.