Semrush is an online marketing multitool. Apart from a post planner and advertising campaigns, it offers tools for audience analysis, keyword optimisation — and not only that. Semrush is a subscription-based service, available in English, Spanish, German, French, Italian, and Portuguese. According to them, some 30 % of Fortune 500 companies use Semrush.
Factor A by Ilya Naumov is used in the headlines of nearly all Semrush contents — on their promo website, in educational and reference materials. For smaller text blocks, they tend to use Inter.
Generally quiet and confident, Factor A can be both playful and eye-catching — thanks to its set of alternates. Those are actively used on Semrush social media and banners.
What does the future of ecommerce look like? Our report has data on traffic trends, ecommerce apps, regional variations, and top products 👉 https://t.co/d0Ep4AdLIs. pic.twitter.com/AuoxXpaY5H
— Semrush (@semrush) September 13, 2022
A client portal that’s right for you and, quite frankly, your clients depends on your goals. Here’s how to get started showing your clients the work you’ve done and why keeping you around is good for business. pic.twitter.com/QpKJ45zSq9
— Semrush (@semrush) September 7, 2022
Your nightmare bosses came to life, meet:@BossTantrum@BossWhining@BossDistracted
— Semrush (@semrush) September 6, 2022
If these profiles ring a bell, you’re not alone. We have help on the way: https://t.co/5tpmtQ3UON #TantrumFreeMarketing pic.twitter.com/C2kxCgpcqC
Factor A is a sans serif with italics and variable weight. Mostly geometric, yet visibly influenced by humanist typefaces such as Gill Sans. Large x-height and generous sidebearings make it usable in pretty much any size; the typeface is also equipped with a large choice of remarkable alternate glyphs to use for display purposes.