Versatile sans with wild alternates
Factor A is a functional geometric grotesk, in a sense synthesizing the sans serif designs created in the beginning of the 20th century. Despite the cold geometry specific to this style, Factor A has warmth, thanks to, for example, a double-storey a, or a somewhat classic t. To name a few other font features, it has the same hight for caps and ascenders, low contrast, and a mix of rounded and sharp shapes. It has a large choice of alternates, enabled by the concept of the hand-drawn loop. These alternates can be used to funk up your titles and logos. Factor A family is compact but versatile and functional with 4 weights: Light, Regular, Medium and Bold. It can be used at both display and text sizes for branding, web, signage… etc.
Ilya Naumoff is an art director and type designer, Russian-born, living in France. He got acquainted with design through music. A friend of his was designing posters for gigs, which inspired Ilya. He worked in branding, spatial and motion design, UX/UI. As of now, he focuses his attention on type design. He is a part of Black[Foundry], while he is also freelancing for design studios in France and Switzerland. Apart from commercial practice, Ilya runs personal musical and design projects.
Factor A on type.today