Betula is a fictional music label and recording studio that Alyona Trach came up with for her graduation project in a Bang Bang Education school’s typography course. The label’s logo uses CSTM Xprmntl 02 Bold, its posters and leaflet cover are set in CSTM Xprmntl 02 Italic, and Raleway from the Google Fonts library is applied to the project body text.
Three completely different fonts are brought together in the CSTM Xprmntl 02 family: Regular, an ultra-closed sans with exaggerated, curly stroke endings, Italic, a contrast serif with deliberately straightened diagonal strokes, and Bold, a heavy sans with reverse contrast of strokes and proportions. All three work great together yet do not get lost when left all by themselves.
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