Tomorrow’s new typeface: Agse

A narrow serif with highly dynamic ovals, authored by Elena Novoselova

December 12, 2024


From time to time, designer Vladimir Kolomeytsev shares a small text piece in the Playfaces Telegram chat and invites its participants to create lettering based on it. One of such samples, taken from a 1917 book’s cover, served as a prototype for Agse.


01 Lettering from the 1917 book cover


Having mixed the character of the historic prototype with modern-day calligraphy and the plasticity of Art Nouveau type, Anse grew into a narrow old-style serif characterised by its extremely slanted ovals, swinging in different directions, and grasping vertical serifs.

Agse is a headline typeface that works well paired with a quieter serif or sans text face. Unafraid of experiments, it will look great shadowed or bordered.


Get Agse
from $30 on type.today


1 Designed by Masha Bazilevskaya

2 Designed by Elena Novoselova

20 Designed by Natasha Kabaeva

3 Designed by Masha Titova

4 Designed by Masha Bazilevskaya

5 Designed by Elena Novoselova

6 Designed by Elena Novoselova

60 Designed by Natasha Kabaeva

7 Designed by Anya Tolchinskaya

70 Designed by Natasha Kabaeva

8 Designed by Masha Bazilevskaya


Get Agse
from $30 on type.today


Agse was created by type designer, graphic artist, and teacher Elena Novoselova. She studied at Alexander Tarbeev’s type design workshop and later worked as his assistant. Elena now teaches type at the Higher School of Economics’ Art and Design School and freelances working on type projects. She is also the author of Beru Brush, Soyuzmult, and NWT Bodoni typefaces.

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