Pieter van Rosmalen studied advertising and graphic design at St. Lucas in Boxtel and graduated again in 2002 from the postgraduate course Type & Media at the Royal Academy of Art (KABK) in The Hague. He runs a graphic design studio called CakeLab and is typically working on ten different typefaces at the same time. He has worked on custom typefaces for worldwide clients such as NBCUniversal, Audi AG and KPN. He is a partner at the type foundry Bold Monday.