Styrene B in use: Podari Zhizn

A strict typeface in charge of a serious job

December 5, 2010

Podari Zhizn is a Russian charity helping children and young adults with oncological and hematological conditions.

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The foundation’s website features Styrene B — the typeface is used for the titles, subtitles, menu, supporting elements, and captions.

Styrene B is all about strictness and preciseness, relevant for a cause in medicine and fundraising — yet the typeface has enough unconventional shapes and proportions to not be perceived as unemotional or unfriendly.

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The font is paired with one of SangBlue family serif fonts (Swiss Typefaces, Cyrillic by CSTM Fonts) that is utilised in the text paragraphs, in charge of depth and emotional complexity.

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Podari Zhizn website was designed by Charmer Design Unit (formerly known as Charmer Studio).

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Styrene was created by Berton Hasebe from Commercial Type; Cyrillic is authored by Ilya Ruderman (CSTM Fonts). It is a geometric sans serif typeface with cold, precise letterforms and peculiar proportion — normally narrow, these f, j, r, t are deliberately wide. The collection is available in two subfamilies: display Styrene A and narrower, copyfit Styrene B.